Content Marketing- Strategy In 2020

Content Marketing- Strategy In 2020 - Content marketing will keep being one of the strongest marketing channels in 2020. But it's going to be quite different from what you're seeing right now. Why? Because there's just a lot of blogs, there are over a billion blogs. 

So doing these old tactics won't work in 2020 anymore. 

Content Marketing

Hi everyone, Rohit Prakash, and today I'm going to break down how content marketing is changing and this is where it's heading in 2020. 

# Step 1

I want you to do is optimize your site using structured markup. 

That way you have a better chance of getting those rich snippets and that will help you with voice search because in 2020 over 50% of the searches according to Comscore will be voice-related. 

These devices like Alexa and Google Home are just getting more popular. Whether you like them or not, more people are using them. 

You also want to use the header hierarchy to help Google crawl and decode the important data and pages and content on your site. 

Now another interesting point and this is from Search Engine Land, roughly 50% of the searches result in no click. That's because Google offering up the results and answer right then and there. 

That's aka, also known as, rich snippets. That's why you want to make sure you have those snippets and they stand out. 

whenever you're doing a search and you see a rich snippet, look at the person answering that question. If you can do a better job, do it with that page. 

That will help you knock them out and get your page included in the rich snippets. The next thing you need to do is make EAT a priority. 

EAT is all about expertise, authority, and trust. Google had a Medic Update a while ago. And what this Medic Update did was, they're like, 

"Hey, if you're Rohit Prakash, a marketing expert "and your blog about medical advice and surgeries "and what people should do to cure their health problems, that's not good.

" It doesn't matter how much authority your site has, how many backlinks, you shouldn't have ranked for any of this stuff because you're not an expert or authority in anything health-related. 

The same goes for finance. What do I know about 401(k)s and retirement? Heck, I'm 34 years old, right? I don't know about any of that kind of stuff. So Google wants you to create content that you're an expert on.  

It's not about quantity, it's about quality, that'll help build trust and transparency. So make sure you have your bio on every single page because this will help you with EAT. 

You also want to link out to your social profiles and also want to consider guest-posting on other sites that are popular within your niche, because it'll also help with your authority and trust. 


# Step 2

You'll see an increased personalization for audiences. Look, there's content on everything, even on the Technorohit blog I have content on everything out there.

There are so many areas that it doesn't interest everyone. You're going to see more personalization in content marketing and that's what you need to do. 

A good example of this is Technorohit Blog. This is one of my most clicked website of mine. 

If you check Technorohit Blog, you'll see a sentence that says, "I want to learn about" and you can click on the drop-down, whether it's email-commerce, SEO, content marketing, and all of the content adjust based on what you want to learn about. 

That's really a simple, easy thing to do and by doing that you'll find that you'll get more engagement from your audience they'll stick around your site more, your bounce rate will go down, more people will keep coming back. 

That's what you need to do with your content marketing, modify it, change it, make it dynamic, so people can adjust the content based on what they're looking for.

via GIPHY

# Step 3

AI and machine learning will continue to take precedence. 

Google had this update called Blur in which it now understands when you type in "Brazilian citizen looking for US visa," it ends up telling them, "Hey, this is someone in Brazil and do they need a visa to go to the US?" Versus before, a lot of times Google would show results of someone saying, "Oh, US citizens don't need a visa to go to Brazil," right? 

So with their Blur algorithm update, they're able to clearly identify what someone is really looking for, and they're adjusting the results based on that. 

So what you need to do to survive with all of Google's future updates that they're going to be doing based on machine learning and AI is you need to answer precise questions. 

Look up Quora and see what's popular in your space and that will give you ideas of some questions that you consider right and content on, and just nail it. 

It's not about having 5,000 blog posts or about 2,000, it's all about having the best blog post that answers that question. 

You can also use Ahrefs under the keyword ideas report, that shows all the questions that people are typing in within your space. 

Again you want to answer all of those questions to the point because it'll help you get that traffic that your competitors don't have, because before Google would just rank high authority sites that didn't go as specific, but they're changing this. 

They want to rank the most relevant site even if they have fewer backlinks, less domain authority, because, why? That creates the best experience for our users. 

Last but not least, interactive content and imagery will take off. 

So yeah, videos are already booming, podcasting is already booming, but what things they're doing that nobody's really talking about.

There should be a micro-content, that is broken down in bite-size educational pieces where you can keep wiping, like a carousel, and that'll give you like quick statements that will help you find the solution.

Such as, I have a carousel that breaks in how to get more traffic from Instagram. 

It's just like you keep wiping right, right, right, what I found out is compared to most of my posts, every time I post one of those on Instagram.

If I get, let's say, 500 likes or 1,000 likes, I'll get at least half of those people sharing it with other people. So if I got 500 likes, I'll get another 1,000 people sharing it and sending it to other people. 

That's crazy high engagement. So creating these bite-size interactive pieces of content, think about like info-graphics, but more so info-graphics that you can engage with, because the social sites, like Instagram, now let you swipe. 

This is the future of content marketing, you'll see why more people creating content like that. If you need help growing your traffic check out my ad agency Cybertrix Media. 

If you enjoyed this blog leave a comment below and I'll answer it, or like it, share it, subscribe to the blog. Thank you for reading. 

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